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      <image:title>Happiness. It hurts...</image:title>
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      <image:caption>Take a ride along with Boz as she tells the fantastic tale of her Once Upon A Ride with Uber.</image:caption>
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      <image:title>Film - Gap Project Reindeer</image:title>
      <image:caption>Gap asked for a creative approach to promoting their annual holiday sales event. We thought, 'What better to sell apparel than reindeer?' So we traveled to the frozen tundra of wintertime Minnesota, attached GPS trackers to a herd of reindeer and used their movements to determine which items to put on sale. To promote the campaign, we made this video by filming the herd over a period of three days in sub-zero temperatures and, in the process, learning the finer points of reindeer behavior.</image:caption>
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      <image:title>Film - Special Harvest</image:title>
      <image:caption>We got up early - like farmer early - to shoot this film promoting Muir Glen's small batch special harvest organic tomatoes. I don't always eat tomatoes but when I do I eat Muir Glen. You should too.   Role: Director</image:caption>
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      <image:title>Film - Google Pages Chocolate</image:title>
      <image:caption>Google wanted to tell businesses big and small about the benefits of using G+ Pages to connect with their customers. We filmed the UK's Cadbury (the big) and San Francisco's Dandelion Chocolate (the small) and created this video telling the story of how G+ Pages has enhanced their businesses.   Role: Director</image:caption>
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      <image:title>Film - Audi Trick or Treat</image:title>
      <image:caption>Audi wanted a viral video to promote the advanced nightvision system available in its new A6. We created this Halloween-themed film that was eye-catching, humorous, and informative. Audi liked it so much they decided to run it not just on youtube but on national television. So in a reversal of traditional media distribution our viral video was repurposed into a broadcast spot.   Role: Director</image:caption>
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      <image:title>Film - Levi's Shawn Yue</image:title>
      <image:caption>How do you Live In Levi's? Hong Kong star Shawn Yue visits Levi's Eureka Lab and customizes his Levi's to reflect his personal and musical style.   Role: Co-Director with Chris Searl of Monster Children</image:caption>
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      <image:title>Film - Target Hamilton Wood Type</image:title>
      <image:caption>Target's designers were looking for inspiration for their new Fall collection. They visited the Hamilton Wood Type Museum to explore the largely undiscovered vintage wood type archives. We thought this presented a unique opportunity to create a compelling story about Target and the nature of authenticity. We suggested making a film about the visit which would play across Target's social media channels and create some buzz about the upcoming collection. The interest generated by the film was so great that Target decided to implement a comprehensive campaign promoting the concept and collection - and the Vintage Varsity collection found its way onto billboards, print media and television.   Role: Director &amp; 2nd Camera</image:caption>
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      <image:caption>Autodesk software had always been seen as powerful but bland - a functional tool for engineers. We wanted to shift that perception and tell the story of how their software could inspire and empower the imaginations of engineers, architects, designers, and creators and take design to unprecedented levels. The AKQA Film+Motion team conceived, designed and created the video by combining 2D motion design and animation with advanced 3D models.   Role: Creative Director</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-06-13</lastmod>
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